CategoryHome Based Business

5 Secrets to Starting a Successful Home Based Business

Welcome to your financial independence and freedom. I worked for many years as a slave to my job. I was one of almost 1,000 lawyers in an international law firm. The day I made the transition to have a home based business was a turning point in my life. Today, I exclusively work from home. I work a fraction of the time I used to work. I am much happier and much more financially free. I would like to share with you a few secrets to help you become successful in your home based business.

Many people who decide to start a home based business are still working full or part time for their other “job.” You can still succeed and ultimately transition to exclusively working just your home based business if done correctly. Others are ready to focus on their new home based business full time. Either way, there are some secrets to setting up your home based business so that it will be successful and financially rewarding from the get-go.

Secret #1: Organize Your Office

Organization and success are directly linked. Make sure to select a room in your home specifically designated to your home based business. Setting up a work zone will minimize distractions and establish a boundary for those who know you work from home and feel they can stop by or call you in the middle of the day for personal issues. I also recommend having a separate phone line designated to your business calls and one for your fax machine. It is not costly to set up an additional line or two and it is all deductible as a business expense. You should also start a filing system right away. Letting stacks of paper accumulate and postponing a good organizational filing system will hinder your success. If done correctly and from the very beginning, you can avoid needing to hire a file person or secretary until your businesses growth demands it and can afford it.

Secret #2: Get a Website or Internet Presence

Selecting a home based business that has an Internet focus or presence is important in today’s market place. Purchase a domain name and set up your website right away. Web and Internet based home based businesses are the new trend in business. In order to capitalize on this movement and on a very lucrative sector, it is a good idea to have a business or product that can be marketed with a website and on-line. This allows your client base or customers to learn about you and find you easily. It also expands your client base beyond your local market. Gone are the days of opening the Yellow Pages. Most everyone finds what they are looking for today by searching on the Internet. According to Forrester Research, ecommerce will be a $329 Billion industry by 2010. Seize on it with an on-line home based business!

Secret #3: Make a Schedule

The great thing about a home based business is that you do not have to work any set hours or days. However, you should make a schedule of both when you plan to work and what you plan to accomplish in that time frame. Task lists and to do lists are a signature of those with successful home based businesses. Having structure and a schedule helps you to be disciplined. It also teaches others to respect your work time. Creating a somewhat predictable work schedule will go a long way towards your success.

Secret #4: Have a Calendar, But Just One

One of the best things about working from home is the flexibility to break to attend your child’s school play or sports event or take the day off to golf. It is best to merge your personal and business calendar with a home based business so that you do not double book and to keep things simple. No need to check more than one calendar especially now that you don’t have a boss who you need to appear to be working for. Initially, I tried keeping one calendar for my legal events (court dates, depositions, etc.) and one for my personal life. It resulted in a few instances of double booking and the headache and waste of time involved in having to consult and fill in two calendars.

Secret #5: Get Help When You Need It

Part of the beauty of working from home is having the flexibility to work when you want. If you get into the habit of working all the time and assuming all the tasks on your own, you will have defeated that purpose. Thus, consider outsourcing much of your work, projects, and errands (bill paying, appointment making, etc). I learned this best from Timothy Ferriss in his book The Four Hour Work Week. Pick up a copy from a local book store or your library. I recommend the CD version so you can listen while you exercise or drive in the car. He is very funny and ever so practical. He will give you great tips on hiring good, inexpensive help in India and other over-seas places. Also, learn to say no. When your plate is full, you are not doing anyone any favors by accepting more work. This is true even if you are being asked to be the room mom, coach your son’s soccer team, chair a community event, or take on another project you can’t possibly take on. Know how much you can handle and learn to say no. If you can only fit ten tasks on your plate and you take on eleven, one will slip. Avoid that from the outset.

I attended the University of Florida and graduated Phi Beta Kappa in 1997. After graduation, I attended law school at Chicago-Kent College of Law and graduated in the top of my class winning First Place the Moot Court and Trial Law Competitions. I completed a one year judicial externship for the Honorable Blanche Manning of the Northern District of Illinois. I became a trial lawyer in the litigation department of McDermott, Will & Emery in Chicago from 2000-2008. I am licensed to practice law in Florida and Illinois.


Here is How You Pick the Right Home Based Business Opportunity

Are you interested in starting a home based business?

Starting your own home based business is a smart thing to do because it will enable you to earn income either part time or full time from home, take control of your financial future, give you more time with your family, ease the stress burden in your life and so much more.

But where do you start? How do you find a home based business that is right for you?

There are lots of work at home scams online today that will leave you broke before you can even ask “what happened?” This article will help you to find the right home based business by simplifying the search process.

Step 1 – Ask yourself the following questions
A. What are your hobbies?
B. What are your personal interests? Or what do you enjoy doing?
C. What are you passionate about?
D. What do you enjoy doing for family and friends?
E. If you could have a dream job what would you be doing now for a career?

Step 2 – Take an honest look at your answers to the questions from step one and search for a home based business that deals with something that you enjoy doing, are passionate about and could eventually see yourself doing as a full time career.

Step 3 – Once you find a home based business that excites you the next step is to do more research about the company. In doing your research I would use Google, work at home forums or blogs and last but not least the Better Business Bureau because the BBB will give you a report of that companies activities and let you know if the company has a good or bad reputation.

Step 4 – Make contact with a distributor or sales representative for that company. Once you make contact see if there is a pre-recorded presentation you can listen to, Webinar you can watch online or in person sales presentation you can attend. Don’t neglect this step because the more information you have about the company the better!

Step 5 – Before you join ask your recruiter or upline the following questions.
A. How long have you been with the company? If they have only been with the company for less than 6 months watch out because those people are only opportunity hoppers and have no long term success in the industry.
B. How much money have they made in the company? Can they provide documentation of their income? If they can’t or won’t provide income documentation watch out for people like this because they may be lying to you.
C. What type of training and support will they provide? Any company that you sign up with should provide you with the knowledge and support to get going because without adequate training you’re going to be left hanging.

Step 6 – Stay committed to your home based business. This is one of the most important elements that people lack when they join a home based business because the average person that gets involved in a work at home opportunity buys into the false claims on money they can make with very little work and when the business opportunity does not deliver on those claims they give up within 30 days or less and begin to seek another home based business opportunity. For true success in your home based business I recommend that you stay committed to it for a minimum of 90 to 120 days because this is a good bench mark to reach before you ask yourself if the business is going to work out or not.

Step 7 – Stay motivated! Another important thing that the average person lacks in starting their home based business is the motivation to stick with it. Here’s how you can stay motivated.

A. Find a mentor. This person should be someone who has achieved what you hope to achieve in your life. You want to find someone who has the answers to your questions and can provide you with the motivation and encouragement to keep going when you feel like quitting.
B. Hang out with positive people.
C. Start reading personal growth books. I recommend Anthony Robbins, Jim Rohn & Dale Carnegie.
D. Watch personal growth DVDs. You can easily find great personal growth video content on YouTube and just about everywhere else online.
E. Write out your goals and what you want to accomplish for your life.
F. Keep pictures in your house of the things you want to buy, places that you want to go and things that you want to do with your life.

I hope these steps will help you in finding the right home business opportunity and accomplishing all your goals and dreams!


Five Simple Steps to Jump Start Your Home Based Business

Have you invested in a home based business and been left wondering “now what?”

Starting your own work at home business is an exciting thing to do and can also be intimidating because after the initial excitement wears off many people are left without qualified support and end up quitting before they ever get started.

This article will provide you with five simple steps to jump start your home based business and start making money from home.

Step 1 – How much time are you willing to invest in your home based business?

Take an honest look at your daily schedule and determine how much time you could devote to your business every day. Once you determine the amount of time you can devote to it every day decide on the hours per day that you will be working on your business and don’t let anyone pull you away from your schedule.

Step 2 – Set a budget

One of the biggest mistakes that people make when investing in a home based business is putting all of their expenses on credit cards. This is a huge mistake because by using credit cards you’re going to end up paying double or triple for small, simple expenses.

Every business has expenses from purchasing office supplies, computer supplies and paying bills. It’s important that you be prepared for these expenses and not end up borrowing money or using credit cards to pay for them.

How much money could you save for your business expenses every month by cutting junk food, fast food or other wasteful things out of your monthly budget?

Step 3 – How will you sell your products and services?

You should start by asking yourself ‘who do I know?’ and then create a list of friends and family members that would be interested in learning more about your business. This is an important step because for starters it’s a great way to get you talking about your business and if you make a sale from talking to friends or family members you didn’t have to spend any money to get it.

After talking with your friends and family members you should consider branching out and advertising your products or services through print and online media.

You could start advertising in your local area by placing small classified advertisements to promote your products or services. I would recommend advertising in small local publications like the Penny Saver or other free weekly publications.

If you decide to advertise online your first step should be creating a website to promote your business and then advertising that site through pay per click advertising (PPC), online classified ads, blogs, forums, e-newsletters, banner advertisements and even article marketing. There are many online advertising resources that you can begin using for little to no money.

Step 4 – Write a business plan

Many people that invest in home based businesses don’t think about writing a business plan because they don’t either take their home business serious enough or view it as actual work.

If you write a business plan and clearly define what your home business is, how you’re going to run your business and what the goals for your home based business are you will have a clear direction and a “road map” that you can go back to time and again if you find yourself getting sidetracked or losing the motivation to keep going.

Step 5 – Stay healthy

Staying healthy is important especially when running your own home based business because home business owners often neglect their health and let themselves become run down due to the long hours that they work, lack of sleep, poor diet and lack of exercise.

What’s your diet like every day? How much water do you drink? How much exercise do you get? These are important questions to ask because good health is an important building block in building a successful home based business.

Thanks for reading my article!

I have over 10 years experience in the home based business field.

If you’re thinking about starting a home based business I encourage you to get my free report “The Insiders Guide To Starting a Successful Home Based Business”.


5 Benefits of Working From Home and Having a Home Based Business

The trend to home based businesses is really exploding. And, with good reason. The flexibility and profitability of working from home is tremendous. Besides for the fact that you can get up when you want and wear what you want, there are many other advantages to working from home and having a home based business.

Benefit #1: Increased Productivity

Working from home allows you to have more time. More time for work, or hobbies, or your family. It eliminates the commute to work. According to the U.S. Census Bureau’s American Community Survey, the national average drive-time is 24.3 minutes. Americans spend over 100 hours a year commuting. Working from home not only eliminates the time spent commuting, it also eliminates time in the office spent socializing or leaving to get lunch. This time gained results in more productive hours and few hours spent “working.” Working from home also gives you the freedom to take a break to exercise or do something around the house. You’re home when packages arrive to sign for them. You’re home when the repair man comes and will only give you a four hour window. You are also more available to clients who need to reach you in the evening and on the weekends with a home based business. And, best of all, you’re home for your kids and pets when they need you. According to USA Today, people who work from form report having fewer sick days, improved morale, and improved productivity.

Benefit #2: Tax Savings

Working from home means a home office. A home office means deductible business related expenses such as Internet, phone, office space, subscriptions, and insurance. The IRS allows you to deduct a percent of your mortgage or rent payment, depreciation, property taxes, insurance, and utilities. The percent you may deduct is calculated by the number of rooms or square foot of your home you use for your business. For example, if you use one room of a four bedroom house for your home based business, you can deduct 25% of the homes’ operating expenses. However, this space must be designated specifically for your business on an on-going basis. According to the IRS, in order to deduct something as a business expense the “business expense must be ordinary in your business and necessary for operation.” Ordinary just means an expense that is accepted and common in your business. Necessary means those that are helpful and appropriate to maintain your business. The IRS requires you to separate your personal and business expenses and then only the business expenses can be deducted.

Benefit #3: Flexible Hours

Who wants a strict 9-5 job? It’s wonderful waking up and starting your day on your own schedule. Time to read the paper, get the kids to school, exercise all before you begin work. You have the flexibility to switch gears when you like. If you can only get a mid day doctor or hair appointment, that’s just fine with a home based business. It provides the flexibility to make it to your childrens’ school events, stay home with a sick child, or work late after the kids are in bed.

Benefit #4: More Family Time

One of the most fulfilling benefits of working from home and having a home based business is the ability to gain control over your life. Parents who work from home report a much higher level of family time and a much lower level of stress. If you chose to quit at 3:00 when the kids come home and work at night after they are in bed, that is now a choice of your own accord. Home based businesses allow for balance and the freedom to take the day off to golf or spend it with your kids without having to check in with someone.

Benefit #5: More Profitability

You will save money on rent, meals out, gas to commute, and the cost of work clothes. More importantly, instead of having a boss tell you when you have to work, when you can take vacation, when you’ll get a raise or a promotion, you make those decisions yourself. Your advancement and income is directly related to your own productivity. As a result, you’ll likely want to work harder and smarter since you reap the benefits directly.

Home based businesses are at the forefront of the biggest business movement right now. Technology is largely responsible for this shift in business. We each have the opportunity, if we chose to seize it, to work from home and have the freedom we all dream of.

I attended the University of Florida and graduated Phi Beta Kappa in 1997. After graduation, I attended law school at Chicago-Kent College of Law and graduated in the top of my class winning First Place the Moot Court and Trial Law Competitions. I did a judicial externship for the Honorable Blanche Manning of the Northern District of Illinois. I was a trial lawyer in the litigation department of McDermott, Will & Emery in Chicago from 2000-2008. I am licensed to practice law in Florida and Illinois.


Start a Home Based Business

Home-based businesses are the trend of the future. Government and industry reports show that increase number of men and women are now opting to work from home. The internet is flooded with information, allow people to access and research for information needed. There are number of home based business ideas around. Freelancers need to identify which home based business ideas suited.

There are Offline and Online Home Based Business Opportunities. Online Home Based Business are springing up. More and more people are looking into them and are making money. Some of these home business opportunities make money, while others give you learning experience – for better or worse.

Here are some of the home based business ideas you can take into consideration.

Start A Book-keeping Business to serve Freelancer and companies needs.
Start A Pet Boarding Holiday Home or Pet Day Care Center if you are a pet lover.
Start A Child Day Care Center to serve the community around your home.
Start a Food Catering Services to serve the community around your home.
Start A Telemarketing Business to serve companies and freelancer needs.
Start A Virtual Answering Services.
Start A Freelance Writer and Freelance Translation Business.
Start A eBay Store to sell your products.
Start A Laundry and Ironing Services to serve the community at your home area.
Start An Online Florist and Gift Business.
Start An Online Tutor and work from home.
Become A Virtual Appointment Setter.
Start An Online Business by promoting other people products.
Start A Direct Marketing Consultancy.
Start an event Organizing Consultancy Business.
Start A Photographer Business.
Start A Home Delivery Pizza Business.
Start Your Own Nutrition Lunch Delivery Biz to Corporate Offices and Home.
Start A Confinement Services and Confinement Meals Delivery Services.

If you are having trouble creating home based offline and online business ideas that will work, do not despair. When you think of creating home based business ideas, these normally can fall under a few broad categories. You can sell through online auctions such as eBay, you can sell tangible goods on the Internet, or you may sell a service to customers. You could also serve as a business to business product or service provider.

If you are trying to look for what you would like to do on the home based business, I highly recommend you to follow your passionate. Doing whatever you want to do is a great way to start your own home based business online or offline. You might start with your hobby, your expertise or your interests. Those stuffs will help you figure out what your real passionate is.

Having identified your home based business, now decide how to promote your business.

There are many different ways to promote your home based business. Each business has different method to promote the business.

Here are some strategies you can use to promote your home based business.

You can join your local business network to promote your business. The business network people can introduce their contact to use your services. Perhaps, you may consider setup a website to promote your products.

You can advertise in your local newspaper or churches newspaper to get more visibility to your business.

Work together as a team with business partners that having same contact but without direct competition. Example, if you are in catering services business, bridal shops, photographer and wedding planner that can assist each other to generate business.

Advertise in your local website directory to give visibility to your home based business.

Create your own website and promote your business online by submitting to the directory that can generate you business.

You can give talks to association, universities, club to promote your business. It depends of the type of business you are working on.

Participate in talks, seminars or preview and conference is another method to promote your business either online or offline.

How to find client? The yellow pages, local newspaper, community bulletin boards, business network for small business, mailing marketing, telemarketing, direct marketing and social network site such as Facebook are the places that you can find people most likely need your service.


Home Based Business MLM – Can You Really Make Money With Home Based Business MLM Style?

The home business industry is one of the fastest growing on the planet right now. It’s really not surprising either, given the state of most peoples’ finances. Home businesses are typically a great opportunity to help with cashflow by providing a secondary income stream, or even replacing a working income. There are also tremendous tax advantages associated with a home based business MLM. However, the burning question for most people is can you REALLY make money? And it’s a reasonable question. After all, you have to wonder why over 90 % of people who get involved in the industry don’t make it. The answer, in fact, is an emphatic “yes you can!”, but only under certain circumstances. This article explains.

Home Based Business MLM – How To Actually Win

If this is the first time you’ve heard the statistic that the industry has a 90% failure rate, you may be surprised. What you may not realize is that those documented “failures” are really just people giving up. Now to be fair, they’re giving up with relatively good reasons – they haven’t been able to make it work. They haven’t been successful at really generating significant income using their home based business MLM vehicle. But often it’s not their fault.

It takes a few simple, critical things in order to be successful with home based business MLM. While these things are SIMPLE, that doesn’t necessarily mean they are easy to create or to find. But if you can find them, and you commit yourself to being coachable and doing what it takes to succeed, financial freedom is virtually guaranteed. It’s just a matter of time.

These are the critical Elements for A Successful (Profitable) Home Based Business MLM:

Home Based Business MLM – Partnering with the right company

If you’re going to stand behind something, you’d better be 100% certain that they can stand behind their product, their resources, their infrastructure, their leadership, and their long term sustainability. You’d also better be sure you’ve partnered with a company that shares your values and beliefs about what’s most important. Personally, if a company is ONLY about making money (you can tell if that’s all they talk about) then you’re in the wrong place. If, however, they have a bigger mission and vision that is parallel to your own, you have an opportunity for some great synergy. Partner with only the best home based business MLM company, partner for the right reasons, and partner for life.

Home Based Business MLM – Having A Great Team Who Understands What Leadership Really Is

So many people think leadership is about telling people where to go. This is especially true when you see someone who has been able to create results for themselves. These people tend to say “do this, then do that…” and then leave a person to figure it out for themselves. The home based business MLM industry is FULL of companies and people who use this model for “Leadership”. But leadership truly is showing someone how they can get from where they are to where they want to be…and then TAKING THEM THERE. I remember when I finally partnered with the right team and what a difference that made for me. We operate from a “learn, do, teach” model with more support than I’ve ever personally seen in the industry. That’s how it should be done.

Home Based Business MLM – Understanding What Kills Most Businesses

Often the home based business MLM model relies on having a decent number of connections or contacts that you are able to share your product, service, or business opportunity (or all of the above) with. What kills a good percentage of our 90% failure crowd is simply running out of people to talk to. They don’t understand how to market themselves and their business. They don’t understand how to put what they have to offer directly in front of the people who want it. This was another critical element for me personally. When I learned how to have an endless stream of people coming to ME, asking me about what I had to offer, the whole game changed. And nothing is more fun than helping people in my organization experience that same shift.

The home based business MLM vehicle is by far the most fair, most accessible, and most powerful tool for financial freedom and wealth building available today. And provided you adhere to and conquer the simple elements above, you will win.


Home Based Business Opportunity Seekers – Does Your Business Have These Two Vital Elements?

As the popularity of owning a home based business continues to rise, it is clear that there are more and more people desperately searching for another way to make money and survive. Recent reports on the population of the USA puts the number of people who want to start their own home based business, using the Internet, at over 70 million.

Even a recent MSNBC study says that 75% of all new jobs being created right now are as a direct result of small home based businesses.

On top of that, the US Census Bureau says that home based businesses account for 49% of all businesses in the USA. The number of American citizens who own a home based business is put at over 45 million by some industry analysts.

Numbers which possibly don’t mean a great deal to you right now, but which do point to a growing trend for starting an Internet based home business, in spite of the ongoing economic problems. As if this point needed hammering home any further, Yahoo!® interviewed it’s user-base, and found that 75% of them claim the Internet had helped them to start their own business.

Even though all we hear on the news and in the media is more and more bad news about the economy from around the world, people are still trying to start their own businesses, as they’re forced to take matters into their own hands to ensure their survival. It’s now obvious to most that nobody else can help, least of all any government.

Although more and more businesses are being started by people, who are to be applauded for taking action, far too many are still falling short, with the failure rate standing firm at an eye-watering 97%!

For any business to survive, irrespective of the economy, there must be a steady flow of prospective customer leads, which in turn drive sales and income. These leads will inevitably come from a variety of marketing activities, which makes the ability to market well, extremely important; lacking this ability can, and will, severely and fatally harm your business.

The absence of effective marketing to drive up revenue and sales has been at the root of nearly all business failures, and is a path that you too may find yourself following if you lack these same vital skills. All marketing costs money in some way, shape, or form, and bad marketing will not see any return on investment. Bad marketing is worse than no marketing and only serves as a financial burden on your business that can’t be sustained. Some may blame ‘cashflow’ for failure, but the root of that lack of ‘cashflow’ is often a result of the heavy financial drain from bad marketing that brings a business to its knees and ultimately causes failure.

However, on the other hand, there are many businesses that see great success, and these all have two things in common:

Marketing

Being able to market your business properly is one of the most important ingredients in having a successful business. Some businesspeople may claim that they don’t market their business, but rely on the endorsements and testimonials of their customers. But it is as a result of receiving quality and value that these customers are ‘spreading the word’, and as such, referral marketing is still marketing, whether these businesses see it that way or not.

Giving value to the customer is the first step in setting this whole process in motion. How often have you recommended someone’s services to a friend based on the experience you have had? The more exceptional the service, the more likely there will be positive recommendations and so some companies will strive to provide exceptional value which whether they know it or not, actually becomes part of their marketing strategy. This is a very powerful marketing tactic, because most people will accept the word of a friend’s recommendation over anything else, which when combined with the greater reach and power of the Internet, becomes explosive!

The description I’ve given above can easily be applied to the mechanics behind social networking websites. These websites effectively take the social interaction that has always been there between people, and puts it on steroids! Tapping into the power of these websites such as Twitter® and Facebook® is enabling a great many Internet marketers to exploit the power of this marketing strategy on a completely new level.

Customer will naturally be attracted to any business that provides real value and it is taking this first step by providing value to your prospects that results in more customers approaching your business. Sometimes known as providing a ‘loss leader’ to attract customers, it is one of the most valuable marketing techniques that all Internet marketers should be making extensive use of. If this is new to you or you’re not sure how to implement it in your own business, then you should seek out some training and get a good marketing education.

Without a good marketing education, you will never really be able to keep up with those who power ahead using the same strategies that you are in the dark about. Worse than that, your business may completely fail as you fail to capitalise on this lead generating strategy.

System

The World Wide Web is now littered with examples of online businesses that have come out of nowhere to completely dominate a market in no time at all. The leverage that the Internet provides, means that there are now many businesses such as Twitter®, Facebook® and YouTube® who just didn’t exist not that long ago.

However, whilst the Internet has helped to move things along at a much faster rate, it’s not the only major factor in their success. There are many more ‘traditional’ businesses such as McDonald’s® or KFC® that have another core element that is vital to their success:

A System!

The power of a system is its ability to allow tasks and processes to be standardised so that even unskilled workers can undertake them. McDonald’s® is a prime example of how a system allows you to deliver a consistent product and service despite massive differences in staff qualification. To make fries only requires the most basic of skills because the system of standardising the equipment, the ingredients and the cooking process removes the human variable from the equation. This practise of employing a system that can quickly be rolled out is at the heart of all successful businesses, particularly those employing the franchise strategy for expansion. If you are in any doubt as to whether your business needs a system, then you only have to make a comparison between those successful businesses with systems, and those without.

So how does this work in a small home based business? Well, combining the need for marketing and a system is going to allow you to leverage your time so that it is not spent taking on the tasks that are not generating revenue directly.

The ‘telling and selling’ processes of your sales funnel are prime candidates for a system. Sales is just a game of numbers, where the more prospective customers you’re able to push through your system, the more sales you will make.

If this is all news to you and sounds complicated, then your prospects for succeeding in any home based business are going to rely heavily on you getting educated in how to market effectively online. Even if this is all old news to you, and you’ve heard it all before, then proceeding without a system is only going to mean you exerting lots of time and energy unnecessarily.

A good marketing system combined with a proper education in how to market your business effectively online is an absolute must for anyone who wants to have any hope of succeeding as an online business entrepreneur.

How to Easily Generate Home Based Business Leads

As the current economic climate becomes more unstable, many are moving towards home based business opportunities. It is critical that these individuals learn to effectively generate home based business leads. The difference between thriving or dying in today’s competitive market hinges on the ability to consistently generate leads for the business. While advertising and marketing for a small business may share some similarities to that of a major corporation, the methods and strategies used are very different.

A home business owner should start with a thorough knowledge of their target market. For example, an understanding of the primary customer base would be critical for a cake decorating business. This target market might include: engaged couples, parents with young children and civic organizations who conduct regular fund raising dinners. A thorough understanding of the target market will help guide the rest of the lead generation process.

Determining where to connect with the target market is the next consideration of the home based business owner. In the example of the cake decorator, let’s assume the business owner has decided to target the wedding cake segment of the market. The business owner would look for points of connection where engaged couples would be researching wedding preparations. Some of these connecting points might include tuxedo shops, wedding dress shops, limousine services, DJ services and local churches.

The next element in the lead generation strategy is a creation of awareness. This would be accomplished as the cake decorating business is introduced to key people at each of the aforementioned connecting points, as a resource for couples planning their weddings. An offer to cross-promote the business of the other would be appropriate. As part of this cross promotion strategy, it would be appropriate to leave brochures, business cards and even photographs of cakes to give a sampling of the home business owner’s work. To put some real power to the home based business lead generation process, the owner would actually take a sample of one of their cakes as a “gift” for each of their connecting partners. Creating synergy with other business owners is the key to making this strategy successful. When a strong impression is made, these connecting partners essentially become a volunteer sales force to the target market on behalf of the home based business owner.

Offering exceptional value is critical for generating leads for your home based business. A small brochure on the top 10 mistakes to avoid when planning your wedding would be of great value to the target market. Distributing this brochure at the connecting points and including a tagline, showing the information being provided courtesy of the home based cake decorating business. Creates value and personal branding for the home based business.

The strategies mentioned above involve localized, face to face marketing techniques. Consider a variation on the previous strategies when dealing with a business that is using the internet for generating home based business leads. For example, a home based business that sells cleaning products would utilize the same principles for identifying a target market. In this example the business owner has chosen to those looking for environmentally friendly cleaning products.

The business owner would begin by finding online connecting points. A great starting place would be community groups that deal with “green” living. As the business owner interacts in the community, they would include their website in their forum signature. The business owner would become part of the life of the community by making regular informative posts that discuss the benefits of using organic cleaning products. Additionally, the business owner would want to create a small report listing 5 things to look for when choosing environmentally friendly cleaning products. The report would be offered freely to anyone interested in receiving it. This online report would have a tagline indicating that is being provided courtesy of the cleaning products business. Those participating in forum discussions with the business owner and those requesting the free report are all examples of home based business leads that have been generated from taking a few small steps.

Relationship building is the key to generating home based business leads in your marketing efforts. These strategies can be implemented for both online and offline home based businesses.


What to Look For When Trying to Find a Home Based Business For Sale – 3 Keys to Consider

It is a time in our country’s economy that resembles the depression of the late 20’s and 30’s, when one of four Americans who wanted to work were unable to find a job. Today, with the unemployment rate at 10% and approximately 15 million Americans unemployed, jobs are scarce. More and more people are looking for alternatives to a saturated job market. Many have been challenged to consider being self-employed and working out of the home. Home based businesses have been a popular trend over past decade. More than half of all U.S. businesses today are home based. Every 8 seconds someone starts a home business. If you are considering stepping into the responsibility of a home based business, there are 3 keys you want to consider before you invest in one.

1. Consider Whether Or Not You Have The Temperament and Skills to Do A Home Based Business

Before you launch out to purchase a home based business you need to first assess whether or not you are made for that type of responsibility. Not everyone has what it takes to run a business out of their home. It often takes a person who is well disciplined, organized, and proactive. Too many people plan to plan and they never actually get to the place where they set out to go. If your self-assessment concludes that you are not a good fit for running a home business, but you like the vision of home based work, consider teaming with someone that has the needed skills and temperament that you lack to be an affective home based entrepreneur.

2. Consider The Cost Of A Home Business Franchise

Owning your own franchise can be very costly both financially and time wise. A Deli Shop franchise can cost nearly $400K + inventory, a Coffee Shop franchise is nearly $300K, a Hair Salon $79K, or a even Hot Dog Stand can cost nearly $8K. Many home based businesses can be bought for a very affordable price. Taking a risk on a home based business that fails will not hurt the pocket book nearly as much as most brick and mortar businesses can. Make sure you read carefully what you are buying into. There are many home based business scams. Check reviews online for any company you are considering purchasing. The time commitment also needs to be considered because with the start-up of anything new, it takes time, discipline and perseverance.

3. Consider Internet Marketing As An Affordable Home Based Business Opportunity

The internet is the last bastion of entrepreneurial opportunity on the planet. This is a high income industry. You can do it all out of your home, online. The internet because it is on 24/7, that means it never shuts off, it puts you within 3 feet of every online person in the world. It is a multi-billion person marketplace. This industry is made up of a lot of ordinary people- moms, dads, men and women, young and old, every kind of background and ethnicity. And it can be learned by complete novices to computer and internet technology.

Days, weeks, months pass by and still no job. The many online and walk-in job applications that you have completed have not come to fruition. Instead of employers determining your employment future, take charge of your life and look outside the box, consider if you have what it takes to run your own home based business. Consider whether or not you can afford the financial and time investment of such a job. And consider whether or not the last bastion of entrepreneurial opportunity- in the home is for you.


A Guide For Choosing a New Home Based Business

Are you considering starting a new home based business this year? If you are this simple guide is a must read. To help you make an informed, educated decision about which home based business is right for you follow the 4 rules below to ensure the opportunity you are exploring is legitimate.

Rule 1. Choose a reputable, stable company
The sad truth about opportunities online is that every year 1000’s of companies start, operate for a few months then simply disappear. To ensure you make a sound investment decision always check that the company offering the opportunity has a proven track record of success. Stay away from prelaunch and start up companies as many of these disappear as fast as they arrived on the scene.A solid company is one that has been in operation for at least a couple of years, or an established company that is launching a new product line or business model. Always research the company and the owners as this will give you a good indication of the opportunities chances of success

Rule 2. Does the home based business have a strong,in demand product base and offer high commissions?
Always check current trends to see if the products and or services being presented are going to continue to be in demand. For example you would not invest in a company selling a product or service that has a dwindling market.The best home based businesses are ones that sell digital products like information, software and videos as these do not require you to purchase and/or carry stock. You don’t want to be involved in a business where you have to manage inventory and coordinate orders including postage and delivery. When it comes to commissions, if you are not making at least 75% of the upfront commission when you make a sale, forget it. This means that you are doing all the work and the company and/or the person above you is making all the money.

Rule 3. Does the new home based business opportunity offer member support?
Every business owner requires support to achieve success. Only consider opportunities that offer regular, clearly timetabled daily and weekly live training. The strongest opportunities usually give you access to archived training sessions so that you can work at your own pace and set your own work hours. look for companies that offer live support at least 5 days a week as there will be times when you will need to find out company information or deal with customer issues fast.

Rule 4. Are others experiencing success with this home based business opportunity?
A good measure of your ability to achieve success is how many sales are required for you to break even. If it takes more than 3 sales to recoup the costs of your original investment forget it The best place to find out the truth about home based business opportunities is to visit the many work from home forums and see what others are saying about the opportunity. People are honest in the forums and often show evidence of earnings and happily disclose both the good and bad of the business, the products and services and the quality of support offered by the company. If you cannot find the answers you are looking for simply make a forum post asking the question, “Is company x a good home based business opportunity?”.

These are not all the rules for choosing a new home based business, but this is a great guideline to follow when evaluating a home based business opportunity. Use these guidelines to help you narrow down your choices for choosing a legitimate company that best fits yours goals and you will be well on your way to making a good new home based business choice.